Forty Is The New… Something!

Forty Is The New … Something!

Six months into forty, I’ve been happily waving my younger friends across the 40-yard line. Despite this age being, by definition, middle-age, I’m actually a lot more okay with being forty than I thought I would be. With passing years comes a little bit of wisdom and maybe a little bit of patience too.

Of course, the grays at my crown are growing more forcefully and noticeably than they did at 30, but after three childbirths and hair loss cycles, I’m just glad it’s growing! A bit of root coverage every 6-8 weeks can handle that.

At 40, I’ve learned a little bit more about what brings me joy and what gives me rest. I’ve learned to counteract my anxieties by using tools to plan and prepare for the difficult things. I’ve learned to treat my body better and know what makes me feel good and what makes me feel lousy.

At 40, I know what clothes fit my body well and what colors look terrible on me. I know that I need rest and exercise to function properly. And I know that my stress levels rise when I’m not taking time to take care of myself.

At 40, I’ve realized what relationships really matter in my life and can see more clearly where the positive and the negative shake out. I’ve learned to ask for help when I need it. I’ve learned to say I don’t know or I’m wrong about something as soon as I come to that realization because holding that in just stresses me out more. I’ve learned to say thank you as many times as it takes so that the people I appreciate really know how valuable they are to me.

Forty Is The New... Something!

I’ve found out a little bit about vulnerability and that I can only be who I am. The right people (in life and in work) will gravitate toward that naturally. If I can’t be authentic in every aspect of my life, it’s not really worth even showing up.

I’ve invested in good skin care because it really makes a difference. No matter your budget or your position on injectables vs. natural options, taking care of your skin is really important at any age. Water is vital. Vitamins help. Sunscreen is a must.

I’ve identified areas of my life and work where I need to grow, need guidance, or need to outsource. I am comfortable in saying: “that isn’t for me” and then signing up to get help in that aspect.

My 40 probably fits a little bit different than your 40, but I hope when you reach that milestone, you feel great in your skin and can celebrate all that you’ve accomplished and all that you are still becoming!

A New Orleans native and entrepreneurial mom, Rachel maintains a daily balance of running her own marketing firm, 30|90 Marketing, managing her kids’ schedules, and maintaining an active extracurricular life including teaching dance, volunteering, and instructing a digital marketing class at UNO. Rachel lives in Mandeville with her best friend and husband Lenny, daughters Addison and Amelia, stepson Luke, and new baby Tucker. With a growing family and a million balls in the air, Rachel keeps things light by continuously learning, spending time with amazing friends, blogging, finding any route to a concert or outdoor festival, and planning her next getaway with her husband. A sense of humor can get you through almost anything, so she tends to surround herself with fabulous and very funny people.



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