A 100+ year-old-brand #StanleyCup makes a resurgence after a few key influencers spark interest in the revised Quencher cup. Once marketed heavily to the rugged male audience, Stanley adjusted their products slightly with brightly-colored products and tactically marketing women-to-women.
The century-old brand started with inventor William Stanley Jr.’s innovative vacuum insulation bottle built from steel, constructed in one portable bottle. This iconic brand that started off with thermos production became an essential element for workdays, camping trips, and road trips.
Three Things You Can Learn from Stan the Man
- As a major buying power, the 25-50 year-old woman holds the key target for any household purchasing. “Even if you are a men’s clothing line — no matter what you are — if you are not finding a way to speak to this 25-to-50-year-old female, you’re missing the mark because those are the buyers of our economy. They buy for their families, they buy for their husbands, they buy for their businesses,” Ashlee LaSueur, founder of www.thebuyguide.com said in the salon.com article.
- Aside from being presented alongside cute outfits, nicely-painted nails, and accompanying the Gen Z female crowd across TikTok and Instagram, the Stanley brand jumped quickly into creating an everyday item that promoted hydration and a healthy lifestyle. By using pastel colors, holiday-themed schemes, and working with social media influencers, they were able to alter their target audience.
- Stanley cup sizes vary and pricing ranges from $20 – $60, which makes it a great price point for gifts. With a rise in popularity before the 2023 holiday season, the Stanley cup of various sizes and colors became a great gift item for teens, teachers, friends, and employees!
Whether your think the cup-craze is ridiculous or revel in the adorable new color palettes, you can’t argue that increased water intake is a pretty good idea for all of us, no matter the age (or the cup!)
