6 Viral Brands I Love

6 Viral Brands I Love

How often, as you are scrolling through your Facebook or Instagram feed, do you come across an advertisement for something that catches your attention but you wonder if the product or company is any good? Most people are generally aware that many products that are advertised through social media are misleading or cheap, so it always feels like a gamble to order something you saw in one of those advertisements. While I’m usually good at talking myself out of such purchases, there have been a few items I’ve risked purchasing. While they haven’t all been great, there are several that were so good, I ultimately became a fan of the brand in general.

Here are six viral brands I would absolutely recommend:


Today, I wore I simple dress with a white button-down over top. I got compliment after compliment on my outfit. Both items were from one of my favorite clothing brands, 32Degrees. I kept seeing this brand pop up in the advertisements on my social media feeds, but it was only after I placed my first order that I realized it was Costco’s clothing brand. My initial order consisted of loungewear and sports bras, but as the brand has expanded, I’ve ordered more and more items for both myself and my husband. My favorite items are their sports bras and their tank tops. Recently my husband ordered the new men’s button-up shirts, and they look so nice on him. Everything is very well-made, and they always have great sales.


Halara went viral a few years ago for their one-piece dress with a built-in bra and shorts. After dithering back and forth about purchasing the dress, I finally decided to order one, and I agreed that the dress deserved all the hype it received. Since then, the company has expanded a great deal. They have dresses, shirts, pants, loungewear, and jumpsuits. While I still love their casual dresses and loungewear, I am especially fond of their pants that look dressy enough for work but feel like leggings. Every time I wear my Halara pants with the front pockets I get compliments, and when my mom saw me wearing a pair of the flair jeans, she decided to order a pair for herself. I’m always having to talk myself out of certain items because I love so many of their styles and could easily spend a small fortune.

Pair Eyewear

“Ms. V, do you have the TikTok glasses?” “Are those those magnetic glasses?” I get these questions all the time about my bold and colorful glasses frames. About two years ago, I desperately needed a new pair of glasses, but for the first time ever, I had seen an optometrist who did not have an eyeglass boutique attached. While I could have taken my prescription to any eyewear store, I used it as an opportunity to try out Pair. They had a great first-purchase deal, so I figured if I didn’t like them, I could just go get another pair at an actual store without wasting much money. I ended up falling in love with them; I have since purchased more than a dozen different frame toppers, and I still have several more toppers “favorited” for future purchases. They are also always coming out with themed releases and collaborations. Honestly, I wish they’d develop a topper-of-the-month club because I’d be all in.

Rothy’s and Allbirds

These are actually two different brands, but I’ve grouped them together because they are similar. Both are sustainable shoe brands that can be thrown in the washing machine. As a teacher, I am on my feet all day, so comfort is a priority for me, but I still like to be stylish, and both of these brands meet those needs. While they are both on the pricey side, they are well worth the investment. Rothy’s are made from recycled plastic bottles. I’ve had two pairs for about 3 years now. They have held up pretty well, if a little stained. Last month, while in San Antonio, my husband and I passed by an Allbirds store. Having seen advertisements on social media for the brand, and knowing they were similar to Rothy’s, we stopped in. Allbirds are made from renewable resources, like Eucalyptus and Wool, and are a bit softer than the Rothys. We each walked out with a new pair of shoes, and I scored a pair of Marino Wool slippers that were on clearance.  I haven’t thrown the shoes in the washer yet, but so far, we a both happy with our purchases. The only issue I had with either brand is that they both run a little small, which is something to keep in mind if you are ordering online.


Kizik is a new tie-less, slip-on shoe brand. I don’t personally own a pair of Kiziks, but both my husband and my daughter wear them almost daily. My husband initially bought some because he likes to be able to slip his shoes on and off quickly. He thought they were great, especially how supportive they were, so when my youngest daughter kept coming home with untied shoes even though she knew how to tie them, he decided a pair would make a great Christmas present for her. She wears them every day, and we were also impressed with their customer service. The very first pair we got her had a defect, but the company sent us a new pair immediately and told us to just donate the first pair.

What viral brand do you swear by?

Kelly Vollmer
Kelly first moved to New Orleans to attend Tulane University, from which she earned a B.S. in Psychology and English and an M.A. in English. She quickly discovered New Orleans was the place where she had always belonged, and her high school sweetheart, Jeff, soon followed her here. They have now been married for 16 years and have two beautiful girls, Emma Jane (11) and Hannah (6), and 4 year-old pup named Ember. Kelly is a lover of all things nerdy, a proud fangirl, and she is a passionate high school English teacher.


Please enter your comment!
Please enter your name here